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Business History Lesson: The New Coke Flop (www.history.com)

“Coca-Cola’s disastrous introduction of ‘New Coke’ in 1985 delivered a painful lesson: Don’t mess with a classic.”

While just seemingly a bit of brand trivia, there’s a lot to be learned by watching the experiments and failures of even big companies attemtping rebranding.

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Posted by JP Williams

25-year-old genuine Florida Man.

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